bySMB gives growing companies the AI-powered hiring, performance, and people systems they need to run a world-class HR function — without building a large HR team or paying enterprise prices.
Describe the role in plain English — we write the posting, rubric, and deal-breakers.
Every application is evaluated against your rubric, 24/7, with no manual review needed.
Token-based async interviews with AI scoring keep the process fair and consistent.
Built by HR, for HR. Finally.
"For the first time, the people who understand the problem are the ones building the solution."
I spent years leading HR functions across growing businesses, and in every role the tools were the same — clunky, heavy, and built by people who had never actually done the job.
The reason was always the same too. In HR, we rarely get to build our own tools. We describe what we need to a developer, things get lost in translation, and what comes back is technically correct but practically unusable. The people who understand the problem aren't the people building the solution.
That gap has always frustrated me. Until now.
AI changed everything. For the first time, I was able to build the tools I always wanted — myself. No middleman. No translation layer. No compromise between what I needed and what a developer thought I needed.
bySMB is the result. Tools designed by someone who has lived the problems they solve. Intuitive because they were built by the person who would use them. Practical because every feature came from a real frustration, not a product roadmap meeting.
If you have spent time in HR wishing your tools actually worked the way you think — this was built for you.
Every CV is cross-referenced against screening answers. Fabricated experience gets flagged. Genuine candidates rise to the top.
Applications collect over 3–7 days. Everyone is evaluated together — not first-come-first-served. Better candidates, fairer process.
Shortlisted candidates complete an async AI interview at their own pace. Follow-up questions probe weak answers automatically.
See salary expectations and notice periods before you shortlist. No surprises at offer stage.
Already have CVs from an agency or LinkedIn? Upload up to 20 at once and run them through the same AI evaluation.
Every AI decision is explainable and overridable. You stay in control. The AI does the work.
Two perspectives. One seamless process.
The difference between a number and a decision.
Candidate scored 73%
Strong on stakeholder management — gave a specific example of navigating a C-suite escalation with a documented outcome. Weaker on regional experience compared to candidate 1.
Generic screening questions for every role
Questions built from your own success criteria. The AI knows what good looks like for this specific role at your specific company.
Black box ranking you can't interrogate
Every score has a reason. Every ranking has a narrative. Override any AI decision with one click.
Start with hiring. Add modules as you grow.
AI screens CVs, cross-references answers, conducts async interviews, and delivers a ranked shortlist with written reasoning — in days not weeks.
Compensation frameworks, benefits benchmarking, and total rewards structures built for the GCC market.
Lightweight performance frameworks, review cycles, and KPI tracking that create accountability without bureaucracy.
Career pathways, succession planning, and development frameworks that retain your best people.
Connect bySMB to any platform you already use. Export shortlists directly to your ATS or sync automatically via Zapier.
+ 6,000 more via Zapier
bySMB is currently in private beta with a select group of UAE businesses. Join the waitlist for early access, or tell us about your hiring needs and we'll be in touch directly.
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